AWeber vs ConvertKit for solopreneurs comes down to one question: do you want automation and landing pages at the lowest paid price, or a free start with product sales built in? One note before we compare: ConvertKit is now called Kit. It is the same company and the same product, but most people still search for the old name, so this article uses both.
Quick verdict
Pick Kit if you sell digital products or run a newsletter and want to start at $0. Pick AWeber if you need welcome sequences, landing pages, and phone support at the lowest paid price, especially with fewer than 1,000 subscribers. Above 1,000 subscribers with full automation, the Kit Creator plan costs less than AWeber Plus.
Every price in this article was checked on each company’s own website on September 28, 2026. Prices change, so confirm on the pricing page before you buy.
Who AWeber is best for
- Solopreneurs under 1,000 subscribers who need a welcome sequence at the lowest paid price. The Lite plan starts at $12.49 per month billed annually, for up to 500 subscribers.
- Coaches and consultants who want landing pages inside their email tool instead of paying for a separate page builder.
- Anyone who wants to reach a person. The Plus plan includes priority 24/7 support with chat, email, and phone.
- People switching from another platform. AWeber offers a free account migration service.
- Solopreneurs who want AI help. AWeber includes an AI writing assistant, an AI page builder, and an AI signup form builder.
Who Kit (ConvertKit) is best for
- Creators who want to start at $0. The Free plan covers up to 10,000 subscribers with unlimited landing pages, forms, and email broadcasts.
- Course creators and coaches who sell digital products, subscriptions, or a paid newsletter. Selling is included on every plan, Free included.
- Solopreneurs growing past 1,000 subscribers who need unlimited automations. At 1,000 subscribers, Kit Creator costs $390 per year, against $450 per year for AWeber Plus.
- People who want their email tool connected to AI. Kit MCP, on the Creator plan and up, connects Claude, ChatGPT, and Gemini directly to your list.
- Creators who want to grow through Kit’s recommendation network of other creators.
AWeber vs Kit: feature comparison
| Feature | AWeber | Kit (ConvertKit) |
|---|---|---|
| Free plan | Yes, with limits | Yes, up to 10,000 subscribers |
| Cheapest paid plan | Lite: $12.49/month billed annually (up to 500 subscribers) | Creator: $390/year at 1,000 subscribers |
| Cost at 1,000 subscribers | Lite $250/year, Plus $450/year | Creator $390/year, Pro $790/year |
| Automations | Lite: 3. Plus: unlimited | Free: none. Creator and Pro: unlimited |
| Landing pages | Lite: 3. Plus: unlimited | Unlimited on every plan |
| Selling products | All paid plans, 1.0% (Lite) or 0.6% (Plus) transaction fee | Every plan, including Free |
| Support | 24/7 on Lite. Priority 24/7 with phone on Plus | Email on Free. 24/7 email and chat on Creator |
| Migration from another tool | Free migration service | Free migration on paid plans |
| AI features | AI writing assistant, AI page builder | Kit MCP for Claude, ChatGPT, Gemini |
| Trial | 14 days | 14 days, no credit card |
AWeber pros and cons
Pros
- Lowest paid entry price of the two, at $12.49 per month billed annually.
- Landing pages, web push notifications, and a link in bio page are built in.
- Free account migration and priority phone support on Plus.
Cons
- Lite caps you at 1 list, 3 landing pages, 3 automations, and 1 custom segment. Most solopreneurs outgrow that.
- Plus costs more than Kit Creator at 1,000 subscribers: $450 per year against $390.
- Email sends are capped: 10 times your subscriber count on Lite, 12 times on Plus, per month.
Kit (ConvertKit) pros and cons
Pros
- Free up to 10,000 subscribers, with unlimited landing pages and forms.
- Product sales, subscriptions, and paid newsletters work on every plan.
- Unlimited visual automations and email sequences from the Creator plan.
Cons
- The Free plan has no automations and no email sequences. A welcome sequence needs the paid Creator plan.
- Kit branding stays on your pages and emails until you upgrade.
- Free plan support is email only, and Pro at $790 per year adds analytics most solopreneurs do not need yet.
Automation: where the two plans really differ
Automation is the feature that saves a solopreneur the most time, and it is where the plans split. A typical solo setup needs three automations: one that delivers your free download, one welcome sequence, and one that follows up after a purchase.
AWeber Lite gives you exactly 3 automations. That covers a starter setup and nothing more. Plus removes the cap. Kit takes the opposite approach: the Free plan has no automations or sequences at all, while Creator and Pro give you unlimited visual automations, a template library, and more than 100 direct app integrations.
In short: if three automations is enough for the next year, AWeber Lite is the cheaper path. If you already know you will build funnels for several offers, start on Kit Creator or AWeber Plus and skip the upgrade later.
Landing pages and signup forms
Both tools let you build a page that collects email addresses without a separate website tool. AWeber includes landing page templates, an AI page builder, video landing pages, Google Analytics and Facebook pixel tracking, and the option to buy and connect a domain. Lite limits you to 3 pages, and Plus is unlimited.
Kit gives you unlimited landing pages and forms on every plan, with templates, and it delivers your opt-in freebie automatically when someone signs up. For a solopreneur who tests several lead magnets, that unlimited count matters more than any single design feature.
Selling products and getting paid
AWeber lets you sell products and services, subscriptions, and payment plans directly from its landing pages, with sales tracking. It charges a transaction fee of 1.0% on Lite and 0.6% on Plus. Kit supports digital products, recurring subscriptions, paid newsletters, and tip jars on every plan, including Free. Kit also lists its transaction fees on the pricing page, so check the current rate against your expected sales volume before you commit.
If your business model is a paid newsletter or a downloadable product, Kit is built around that from day one. If email is mainly a way to book calls and nurture clients, you may never use the selling tools on either platform.
Support and switching
Support differs by plan on both sides. AWeber offers 24/7 support on Lite and priority 24/7 support with chat, email, and phone on Plus. Kit offers email support on Free, 24/7 email and chat on Creator, and priority 24/7 support on Pro. Both companies migrate your existing setup for free when you move from another platform, although Kit limits its free migration to paid plans.
What your first week looks like
- Day 1: Export your subscribers as a CSV file from your current tool, or start a fresh list, and import it.
- Day 2: Build one landing page or form for your best lead magnet.
- Day 3: Write a three-email welcome sequence: a thank-you with the download, a story email, and an offer email.
- Day 4: Connect your website and your payment tool.
- Day 5: Send a test to yourself and fix broken links before anything goes live.
The same steps work on either platform. If you would rather not choose yet, use the 14-day trial on both and build the same welcome sequence twice. You will know which one you prefer by the end of the second day.
When to skip both
If you already pay for Systeme.io, check its built-in email marketing first. It covers funnels, courses, and email in one account, which can remove one tool and one bill from your stack. And if you have fewer than 100 subscribers and only want to send a newsletter, Kit Free is enough for now.
Pricing breakdown
AWeber prices by subscriber count. Here is what each paid plan costs at two list sizes, billed monthly and annually.
| Subscribers | Lite (monthly / annual) | Plus (monthly / annual) |
|---|---|---|
| 500 | $15 / $150 | $30 / $240 |
| 1,000 | $25 / $250 | $45 / $450 |
| 2,500 | $35 / $350 | $55 / $550 |
At 0 to 500 subscribers, the headline prices are $12.49 per month for Lite and $19.99 per month for Plus, both billed annually. Lite includes 1 list, 3 landing pages, 3 automations, and 3 users. Plus removes those caps and adds unlimited segments, advanced reporting, and priority support.
Kit also prices by subscriber count. At 1,000 subscribers, the Free plan is $0, Creator is $390 per year (the site shows $33 per month), and Pro is $790 per year. Creator adds unlimited automations, sequences, integrations, A/B subject line tests, and 24/7 email and chat support. Pro adds subscriber analytics, deliverability reporting, and unlimited users.
The takeaway: AWeber is cheaper while your list is small and your needs are simple. Kit is cheaper once you need unlimited automations at 1,000 subscribers or more.
Final recommendation
Choose based on where your business is today.
- Coach with a small list (under 500 subscribers) who needs a welcome sequence and one landing page: AWeber Lite.
- Course creator selling digital products: Kit. Start on Free, and move to Creator when you need sequences.
- Consultant past 1,000 subscribers with several automations: Kit Creator. It costs $60 less per year than AWeber Plus.
- Solopreneur who also needs funnels and a course platform: look at Systeme.io, which includes email marketing in the same account. Our Systeme.io vs Kajabi comparison covers it.
Not sure? Both tools offer a 14-day trial. Import your list into one, build a welcome sequence, and see how it feels. To see where email fits in a full setup, read our guide to the best tech stack for online coaches.
FAQ
Is ConvertKit the same as Kit?
Yes. ConvertKit changed its name to Kit. The company, the product, and the accounts are the same.
Which is cheaper for 1,000 subscribers?
It depends on the plan. AWeber Lite is $250 per year but limits you to 3 automations. For unlimited automations, Kit Creator is $390 per year and AWeber Plus is $450 per year.
Can I start free?
Yes. Kit’s Free plan covers up to 10,000 subscribers, but without automations or sequences. AWeber also has a free plan, with limits. Check AWeber’s site for the current terms.
Can I switch later without losing my list?
Yes. AWeber offers a free migration service, and Kit offers free migration on paid plans. Export your subscribers as a CSV file before you switch.
Keep reading
- The best tech stack for online coaches in 2026
- Best funnel builders for coaches in 2026
- Kartra review for coaches: is it worth it?
- Best email marketing tools for course creators in 2026
Disclosure: This article contains affiliate links. If you click and purchase through these links, I may earn a commission at no extra cost to you. I only recommend tools I genuinely believe in for solopreneurs.
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